New Citi ThankYou ballon TV commercial looks like a ripoff of Hello Kitty in Space

I don’t know about you, but I think that this new “Citi ThankYou Cards” TV commercial is trying to ride the popularity train from the “HELLO KITTY IN SPACE” video.

Hm… it looks like a ripoff, smells like a ripoff, tastes like a ripoff… is it a ripoff?

Maybe it’s just flattery, maybe it’s imitation, or maybe it’s copyright infringement. What do you think?